Category: Publication Process

Here’s the final post from my series on seeking a publisher, reposted from the TAAOnline Blog.

Some publishers ask for sole consideration of your proposal. In my process, I have mostly given sole consideration to the publishers to whom I have been proposing. This has been largely a product of my approach: as discussed in previous posts, I feel that it’s best to write a distinct proposal for each publisher, to better match their list. Because that’s a pretty big effort, I don’t send out a lot of proposals at once. In August, I sent out one proposal that never earned any response, so I suppose that I wasn’t quite offering sole consideration on the two proposals I sent after that. Because it takes time to move from one proposal version to the next, and because the responses I did receive were generally quick (on 3 out of 5, I received a response within a day or two), I was basically offering sole consideration: as soon as I got a positive response, I focused my energies on responding to that one publisher, and not one making a proposal for another.

But I do feel like giving sole consideration puts me in a much weaker position with respect to any future negotiations. This spring, an author I’ve worked with was negotiating his book with his publisher, and he had proposed to several publishers, and had offers from (at least) two. Thus, when his chosen publisher tried to get him to change his title and other aspects of the book, he had some firm ground from which to push back. There were plenty of changes that he was obliged to make that he didn’t love making (and that, in my opinion, did not improve the book—but, of course, having worked on it, I am biased), but he had some position of strength with respect to negotiations. If I were to be offered a contract, I would have little strength from which to negotiate: basically, the publisher could tell me to take it or leave it, and my options would be to either do what they wanted or to go back to the proposal stage. Now, I could go back to the proposal stage, and getting offered a contract would certainly strengthen my confidence that my book is good enough to get a contract, but that would certainly add even more delay to this process that has already gone on for a long time.

Abstractly, I would recommend proposing to several publishers at once. But I’m not sure that I would follow that recommendation myself, just based on my own personal energy available to manage the anxiety of the proposal process. Your mileage will vary, of course: If you find self-promotion easy, then multiple submissions is definitely the way to go because you can have the added benefit of better leverage in negotiations.

Pragmatically, however, when I next need to propose a book, I think I will return to the tactic of sending brief query letters, as I did with some success—in this process, both of my query letters received a rapid response, while only one of three full proposals received a response. The query letter skirts the issue of sole consideration by being less than a full proposal—if a full proposal is requested, then I can address the issue of sole consideration. Such a letter might put you in the position of needing to write a full proposal quickly to keep up the interest of the editor who sent you a response, but if you’re under pressure because someone showed interest in your query, that’s a pretty good problem to have.

Here’s another re-post in the series of posts I wrote about seeking a publisher…a little dated now that I have a contract!

In my experience, proposals are more difficult and nerve-wracking than writing the book. When I work on my book, I think about the strengths and about what I can offer to people through my writing. When I work on a proposal, it’s hard not to think about the possibility of acceptance and rejection, which is rather more stressful.

In writing, I find it crucial to hold on to my ideas as a foundation and focus first, before considering other people’s interests. But for a proposal, especially, I have to speak to someone else’s interests. It’s all well and good for me to believe that I have great ideas and that everyone could benefit from reading my book, but, realistically, the editor at a publishing house doesn’t much care about me; they care about their job and about finding books that will sell, and who knows what else?  If I want that editor to do something—like read my proposal, or offer me a contract—it’s important to know what they want, because that knowledge gives me a better chance of writing something that will suit that editor.

A proposal is an attempt to get someone to go along with an idea. It’s not just a description of the idea, it’s an offer of a bargain. A book proposal is a request for an exchange: the publisher gives an author the resources to turn a manuscript into a book that can be sold and their promotional and distributional recourses and abilities, and the author gives them a manuscript that can become a book. For both the publisher and the author, the hope is that the collaboration will lead to a something that sells enough to justify the effort. From a published book, an author immediately receives the prestige of having published, and may also receive some financial reward and exposure to a wider audience (I won’t go so far as to say “fame”, but certainly reputation). The publisher is unlikely to gain much prestige or fame for publishing most books (they are, of course, hoping to find those few rare big sellers, of course); their main hope is to make a profit.

Thinking about the proposal in this light focuses attention on the person who is going to receive the proposal: how are they going to benefit from engaging with the proposal’s author? That’s what the proposal is doing: beyond saying “my book is great!”, it says to an editor: “here’s how you/your company will benefit.”

If this seems obvious to you, I think you’re ahead of the game. My experience of helping other people with proposals for books and grants (and even research), is that people talk about what they are doing or who they are themselves without attempting to address the interests of the person to whom the proposal is ostensibly addressed.

Different Proposals for Each Publisher?

For me, this focus on the proposal’s intended audience makes me pay close attention to the details of how each proposal template frames its questions, as well as to considerations of what other factors I know about the specific publisher.

For me, the focus on the specific recipient strongly leads toward writing a separate distinct proposal for each different publisher. Even though I have, at times, engaged proposal writing with the intention of writing a general proposal that I could send to many publishers at once, every time I look at the specific proposal questions for a specific publisher, I want to revise my general proposal to meet the specific context provided by that publisher.

One such difference that influenced me in my recent process which related books that specific publisher had published. For the publisher with no direct competitor, I wrote about there being a market niche worth entering; for the publisher with several direct competitors, I wrote about why my book is different from the ones they already have.

Perhaps the biggest issue that forces the most revision from publisher to publisher is the order of material and how I present it. The opening of the proposal has to grab the attention of the reader, and so it’s a place where sensitivity to the reader’s interests is most crucial.  And everything that follows the introduction is shaped by that beginning and by my desire to avoid repetition.  For one publisher, I might start with a comparison to a specific book, but that would mean not discussing that book later. Or perhaps I open with a specific way of pitching my book that suits one publisher but not another. For a textbook publisher I might propose it in terms of its potential use in classes; for a more general publisher, I might propose it as more of a self-help book, and thus alter the order in which I discuss these two aspects. The differences play out through the whole proposal in terms of which points I mention first and which I mention later. Thus, even if I generally retain the same information, each proposal can be significantly different in order of presentation.

Whether or not this level of care is worth it in terms of the overall efficiency of finding a publisher is uncertain: perhaps it’s better to write one proposal and send it to many publishers. For a given period of time, do I increase my chance of getting accepted more by writing fewer proposals detailed to specific publishers, or do increase my chance more by sending out many proposals that may each have less chance of being accepted because they are not tailored to the audience, but increase my overall chance because I have more opportunities to get accepted? (I have a better chance of winning one coin toss than I do trying to roll a 1 on a normal six-sided die; but if I get to roll the six-sided die enough times, I have a better chance of getting a 1 than I do if only try to win only one coin flip.)

My sense of the importance of writing each proposal specifically for each publisher strongly influences my decision with respect to the question that I address in my next post: whether to give publishers sole consideration of your work.

I just finished signing (e-signing) my contract with Routledge: My book has a publisher!

The book got its start years ago when I was still working on my first book, Getting the Best of Your Dissertation, which I self-published and released in August, 2015.  Between then and the beginning of last year, my main efforts were directed toward the book that just got a contract.  For most of the last year, my efforts have been focused on finding a publisher, and now that I have one, I have to get back to the book–or at least will soon, once the reviews of the full manuscript come back.

Some good hard work lies ahead: responding to the reviewers’ concerns, reviewing the copy-editor’s work, reading the page proofs, and writing an index. But a release date in 2020 doesn’t seem all that far away right now.

One task that remains is to settle on a title. My working title had been Getting the Best of What You Read: Practical Philosophy for Effective Use of Academic Literature.  That was trying to work with the title of my previous, obviously, which made better sense when I was thinking of self-publishing as a companion to my dissertation book. Routledge suggested a change, and I’m not thrilled with their suggestion, so I’m working on coming up with a new title that will suit the various people at Routledge, and me, too.

The book, as suggested by the title, is about the use of academic literature in  the process of research, and it is specifically aimed at graduate students who are developing their first independent research project (which is usually the dissertation).

This is reposted from the TAAOnline Blog.

Before I started the proposal process for my book, I had written a complete draft (as well as two almost-complete early drafts), and also hired an editor to check that draft. I had, in short, a pretty mature draft. But the questions publishers ask about the completeness of the draft, led me to wonder whether that was the best plan for seeking publication.

Common proposal questions ask: “When do you plan to finish the book?”, and “When can you deliver the manuscript?”, which seem primarily relevant for proposals written by people who have not yet completed their book.
Given the length of the process of proposing (at least as I have gone about it), and given the desire of publishers to shape books to suit their publishing list, I wonder whether I might have been better off proposing the book before I wrote it.

Intellectually, I have been aware that one can propose a book before one writes it, and, indeed, that most projects are proposed before they are carried out, but this has never before felt like a real consideration to me; it feels wrong to propose a book before it’s written. That could reflect a lack of self-confidence, or maybe it reflects uncertainty caused by the exploratory nature of writing: I learn a lot as I write, and there is usually a pretty big difference between successive drafts, especially early ones. Or maybe it reflects my fear of committing to a large writing project, because writing under a deadline (which would occur if I had a contract but no book) is an added emotional burden.

In terms of writing productively, it’s valuable to know how different choices affect the process, including the emotional dimension. But it’s also hard to predict how all the factors will play out. In this case, perhaps the emotional difficulties associated with writing the proposal first would balance out the emotional difficulties related to the length of time the process takes. As I discussed in the previous post, my proposal process has taken over 9 months. If I had proposed the book at an earlier point, I might have saved time with respect to any ultimate publication date.

Aside from the question of saving time in the overall process, one idea that has occurred to me in these considerations is about the value of writing a proposal in helping guide a successful writing project. Thinking of my book through the publisher’s perspective provides additional ideas about how to write a good book. For me at least, although I generally make a point of thinking about the audience, when writing a proposal, the focus is much more explicitly directed towards considering my audience, and particularly towards the big concern of most publishers: who will buy the work? This forces forces me to be much more explicit about who that audience is and what their needs and interests are, and that can help me write a book that will serve my intended audience and also please a publisher.

Additionally, the proposal forces consideration of the books that compete with mine, and to be able to explain why mine is different (and better!). I do, of course, want my book to be delivering something that is original, so, in a very strict sense, there may be no direct competitor, but even so, there are many books in the general area. While no one may be writing quite the book that I am, there are plenty of books written for graduate students to support them in the general process of developing research. The process of comparing my book to potential competitors helps me refine what makes my message special, and thus helps me write my book better in terms of expressing my strengths.

Looking to the future, I suppose that I will spend more time writing book proposals as part of the larger process of writing books. Indeed, at present, I have shifted efforts from writing a draft of my next book, to writing a proposal for that book. As I already have a substantial draft (about 25,000 words), I can’t write a proposal before writing any draft, but I can write a proposal before I try to write the next draft.

 

This is reposted from the TAAOnline Blog.

The process of proposing and publishing takes a long time, so patience is important. I started the proposal process nine months ago, and there’s a chance I may be working on a new proposal soon. There are ways that I could have saved time in the process, but even if I had been maximally efficient, I would still have been looking at a process of several months.

In February, I sent my first proposal to an agent who specifically requested sole consideration, which was fine with me, given that part of why I was trying an agent was to avoid doing multiple proposals. (I will discuss the question of giving publisher sole consideration in a future post.) The agent’s website said if I hadn’t gotten a response within six weeks that I should assume that my proposal was rejected, so I waited (and avoided the difficult task of preparing another proposal).  When I hadn’t heard within five weeks, I started to work again, thinking about to whom to send my next proposal.

At that point, I decided to try sending query letters to gauge interest, rather than a full-blown proposal. I figured that a brief query letter would require less effort than a full proposal, and being only a brief query about possible interest, not a full proposal, it skirted the issue of sole consideration.

At the beginning of the seventh week after sending out my first proposal (early April), I sent out my first query letter. My plan was to send out one every day until I got some interest. I chose to do only one a day because I wanted to write a letter that was specific to each publisher, and writing a good cover letter can take a few hours.

The fortunate circumstance of receiving a positive same-day response to my very first query derailed my one-a-day-to-several-publishers plan. The quick response was thrilling, of course, but it meant I had to do a full proposal, which took me away from writing another query letter. It was a few days of work and then a week to hear back. All of this felt like things were moving quickly and couldn’t be better—the first publisher to whom I wrote, and one of the top publishers on my list! The editor expressed interest in sending the proposal to reviewers (again, great!), but suggested some revisions to the proposal first. That took me a week, but by early May I had submitted a revised proposal. The editor confirmed receipt, warning me that she was going to a conference and then on holiday and wouldn’t be able to get back to me for a week or two. And that was really the end of it. Over the next couple of months, I received first a few promises to get to my proposal right away, and then later no response to my emails.

I procrastinated, hoping that the editor would follow up, so it was not until early August that I sent out a new proposal (yes, a whole proposal, not just a query letter—my strategy was not entirely consistent). It got no immediate response (and none since), and ten days later, I sent out another proposal.  This one got a next-day response—a rejection. It was as positive and friendly a rejection as could be imagined—the editor encouraged my proposing to other publishers, and even took time to answer some follow-up questions I asked in response to his rejection—but a rejection all the same. It was, by this time, late August.

For my next step, I returned to the plan of sending multiple query letters. And again, my first query letter received a quick response: the editor to whom I had written was forwarding my query to a colleague. The next day I received an email from an editor (the third in the chain) who  identified herself as the editor of one of the books my query mentioned as a competitor, and who invited me to send my proposal. That took me a few days, but my delay was basically irrelevant, as she was about to leave for a conference and then holiday.

Two weeks later—end of the first week of September—she decided to send my proposal out to reviewers.  That would take about eight weeks, she warned—an accurate estimate, as the reviews were returned in late October. The reviews were positive enough that, pending my response to the reviewer’s concerns, she was interested in taking it to a publisher’s meeting with the intention of offering me a contract. My response only took a day, but it was Friday, and the editor is in the UK, so she didn’t get to it until the beginning of the next week, and, as the weekly publication meeting is held on Tuesdays, she didn’t have sufficient time to prepare the book for that week’s meeting, which brings the process up to date at the moment I write, over nine months since I started.

Maybe I could have cut a few months out of that process by acting more swiftly and aggressively, but even if we disregard my proposals that were rejected, by the time the publication meeting has been held, it will have been nearly three months just with one publisher, and everything moving relatively quickly (my editor warned that reviews don’t always come in in a timely fashion, for example, but mine did).

Publication is a long process, even when everything moves quickly. Finding a publisher takes a significant chunk of time.  It is one reason for writing a proposal before you finish your book, which is the subject of my next post.

Recently, having worked on and sent off some proposals for a book, I’ve been thinking about these issues a good deal. So when faced with someone else’s book proposal to review, I definitely had suggestions.

No book, of course, is guaranteed acceptance, especially not at your first-choice publisher or agent. But a better proposal is going to get a better response.  So what makes a “better” proposal?

From a simplistic but pragmatic perspective, a “better” proposal is one that gets accepted, but, of course, you don’t know what will get accepted when you’re writing the proposal. But you can think about why proposals get accepted or rejected. There could be any number of characteristics that shape the decision on whether to accept or reject a proposal. Quality and content are obviously important. But, to be accepted, what matters is not just the proposal itself, but who is evaluating it. Beyond quality and content are specific factors that are important to the reviewer. In particular, people in the publishing industry want to know if a book will sell and to whom it will sell. It’s perfectly possible to have an editor think “This is good work, but I don’t want to try to sell it to my marketing department,” or “This is good work, but it’s not going to sell well.”

Understanding the audience for your proposal makes it easier to understand what they want, and understanding what they want improves your ability to give them what they want.  And that’s of crucial importance when proposing a book.

Writers—whether fiction or non-fiction—have stories that they want to tell and ideas that they want to share. An academic might have a theory to propound; a novelist might want to tell an exciting story, or explore the depths of the human psyche/spirit, but whatever they are trying to convey—whether entertainment or education—is central to what they’re doing, and they implicitly hope to reach readers who are interested in those same things. A scholar concerned with scholarly theory will hope to reach other scholars who are concerned with the same theoretical questions.  A writer who wants to write a vampire adventure will hope to find readers who care about vampire stories.  Reaching those readers and convincing them to read (and buy!) your book depends on describing the content in an enticing way. A scholar looking at a scholarly tome asks whether the content is good (i.e., whether the research and reasoning are sound). A vampire fan looking for entertainment asks whether the story is entertaining and exciting. Potential buyers of your book care about its contents and quality.

But people in the publishing industry will look at things rather differently.  When you send a book proposal to an acquisitions editor at an academic publisher (for academics) or to an agent (for fiction writers), you’re not necessarily sending the book to someone who cares about its content. The acquisitions editor may not be intimately interested in your theory. The agent may not necessarily care about, e.g., vampire stories. But that may not matter. The people in the publishing industry are crucially interested in whether they can sell a book at a profit. They look at a proposal wondering whether it’s worth their time and energy.  Could that book sell? Could it be produced at reasonable cost? Is it worth it to review that proposal and read the excerpts? Is it worth it (for the academic publisher, at least) to send those materials out to some expert reviewers (which costs the publisher money)?

Agents want to sell books, so they have to believe that they can sell the book to a publisher.  An agent may enjoy vampire stories, or whatever you’re writing, but you don’t your proposal to focus solely on how enjoyable it will be to read your vampire book. An agent wants to know why people might buy your book. So it’s useful to compare your book to others, to explain why your might replace or complement others. An acquisitions editor may be interested in your theory and may have the education to evaluate its theoretical importance, but even so, they’re going to have to be able to convince a marketing department that people will buy it. 

What really matters in a book proposal, I think, is talking about who would buy it, and why they would buy it.  If your story is the best story about vampires ever written for five reasons that you can enumerate, still, what really matters to a publisher is the question of whether or not lots of people want to buy vampire books.  If your theory completely revises an area of study and is incredibly powerful and groundbreaking, that’s awesome. But you’ll have to convince the publisher that many people are interested in that area of study.  The quality of your theory may be less important than whether or not a lot of books on the subject are sold and used. Is it better to have the reviewer to say: “Great content! Two people a year will absolutely need this excellent book,” or “I’ve read better, but lots of people will buy it”?  

It’s worth noting that expectations vary widely: publishers of academic monographs will look on sales of a few thousand as a success, while publishers of textbooks will be looking to sell ten times that. Fiction publishers are hoping for million-sellers, though obviously they don’t expect that of every book. (I don’t have a great idea of the volume that small-scale fiction and non-fiction publishers sell or hope to sell.) 

Every publisher is taking a gamble on each book: they hope for a big seller, and endure the duds.  At some level, a book proposal’s purpose is nothing more than to convince the publisher’s representative that there is a decent chance of having a big seller and small chance of having a dud.  Those two conditions are dependent on the size of audience: who is going to buy the book? How likely are they to buy it? If there is a huge potential audience (e.g., fans of vampire fiction), then only a small portion of that audience need buy to justify a book’s costs of production. If there is a small potential audience (e.g., scholars interested in some esoteric theory), then a lot of those people need to buy to justify costs.  These concerns should be central to your book proposal.

I imagine that most writers find it easier to describe the content of their books than to describe the audience who will buy it or the market to which it will be sold. But if you’re writing a proposal for an editor or agent, sales potential for a given audience is what they really want to know.  If your proposal doesn’t tell them that, the chance that they will accept your proposal decreases.